Volumizing Shampoo

Apply to wet hair and scalp. Massage in gently to create a lather. Leave on for 2 to 5 minutes. Rinse thoroughly.

Platinum Powder: Precious metal rich in revitalizing and anti-aging properties. It restores elasticity to the hair. It regulates the good electrical balance of the hair and scalp, allowing better penetration of the essential active ingredients to keep hair in a healthy condition. Furthermore, platinum powder provides long-lasting hydration and a soft radiance for the hair.

Diamond Powder: Mineral ingredient of an incalculable value. It is a potent regenerator, hydrating, nourishing and anti-free radicals that enhances the brightness of the hair intensely. It treats hair and scalp with the ultimate in luxury to restore a sensual and unique shine.

Volume Micropeptides: Ultralight volumizing micro peptides which penetrate deep into the fiber and bind to its internal structure, boosting its thickness from inside and its diameter for more resilient and flexible hair, with lighter feel and creating extraordinary volume.

Volume AminoShot: Volumizing vegan aminoacids which provide an ionic supercharge and bind to the external part of the fiber to create a separation between them and increase volume dramatically, without electrostatic electricity, and providing exceptional shine and silkiness.

Blue Rose Age Shield: Blue rose extract is one of the most exclusive and powerful anti-aging ingredients grown in the region of Hokkaido, Japan. Thanks to its high content in rosacyanine, it provides multiple benefits for the scalp, with superior antioxidant power, it improves and balances microflora, strengthens the skin barrier, helps to regulate oil production, and neutralizes odor.

Vegan Keratin: A 100% vegan, natural and plant-based keratin that delivers the same results as hydrolyzed animal keratin through a unique ratio of amino acids. It contains wheat amino acids and soy amino acids, plus a selection of pure amino acids derived from fermentation, which have been carefully calculated to mimic the functional ratios of human hair keratin: Arginine, Serine and Theonine. Vegan Keratin provides manageability, strength and shine while it protects hair from harsh salon processes, improves combability and reduces damage from harsh treatments and styling.

Vegan Collagen: Fragment of collagen type-IV bioidentical to human collagen. It enables the exchange of nutrients to the epidermis and reinforces the epidermal structure and barrier integrity.

Thermal Water: Mineral water rich in Calcium, Magnesium, Iron, Manganese, Zinc and Copper obtained from the Hot Springs of Salies de Bearn des Gaves, France. Potent antioxidant heals and deeply hydrates. Soothes, refreshes and softens irritated or damaged scalps.

Organic Argan Oil: With incredible nourishing and revitalizing properties for the scalp and hair, this oil has restructuring and repairing power. It strengthens the hair and makes combing easier. This element has a high content of vitamin E and essential fatty acids (AGE).

Organic Goji Extract: Considered to be one of the most nutritious ingredients and the world’s most powerful anti-aging natural food. Superfood rich in vitamins (B and C), minerals, and amino acids. Organic Goji Extract has high antioxidant power and inhibits lipid peroxidation and oxidative stress of DNA damage, and it protects hair collagen. It induces calm and well-being, increases energy, vitality and strength and protects the body from premature ageing.

Organic Açai Extract: From the açai fruit, it has very powerful antioxidant and protective properties thanks to the Polyphenols, Anthocyanins, Resveratrol and Vitamin C in its composition. As it is rich in vitamins and minerals, it nourishes and restores. Thanks to its flavonoids, it also stimulates microcirculation. Açai Eco is able to protect the integrity of skin and hair against oxidative stress due to its antioxidant, anti-aging and hair color protection activity. 

Multi-Vitamin 8 Complex: Provides a cocktail of 8 essential vitamins (A, B2, B5, B8, C, E, H and PP) to the heart of the hair follicle. It helps regulate the sebaceous glands: when excess sebum builds up on the scalp, it clogs the hair follicle and hinders healthy hair growth, resulting in thinning hair and hair loss over time. When there is too little sebum, the hair follicles and roots become undernourished. Eventually, the hair becomes dry and brittle, resulting in hair loss.

5 Trace Elements Protein Complex: Complex comprised of Magnesium, Iron, Copper, Zinc and Silicium. Each mineral provides benefits that can work synergistically together to rejuvenate the skin and hair for a renewed complexion. Provides hair with vitality and helps to activate the scalp's cellular mechanism. Delivers critical nutrients, contributes to hair strength while reducing the split ends and hair loss. Reduces hair breakage and dries brittle hair or skin. Improves skin elasticity and hair manageability.

Natural Tensioactive from Oat Aminoacids: Natural, scalp-friendly cleanser derived from Oat Aminoacids that respects the integrity of the skin barrier. This mild cleanser creates an exceptionally luxurious, long-lasting lather that is gentle on the scalp.

- Intensely cleanses and releases the hair and scalp in a respectful and healthy way

- Defends against hair aging

- Restores ultra-dramatic hair volume and extreme silkiness

- Increases the thickness and diameter of each hair fiber

- Balances and favours the hair’s electrostatic charges

- Gives the scalp an anti-aging effect: balances the microflora and the scalp’s hydrolipid barrier

- Restructures broken keratin links, protects against hair collagen degradation, and repairs the hair’s hydrolipid barrier

- High antioxidant action protects against oxidative stress

- Sulfate-free formula with multi-benefit natural tensioactives:

1. Minimizes color loss over successive washes: it helps retain more than 96% of color after 10 washes

2. Gentle, not harsh for hair and scalp

3. Respectfully sourced, sustainable and biodegradable

- Creates a polishing effect by preventing cuticle scaling for extremely silky locks

- Intensely moisturizes, nourishes and revitalizes the hair

Formulated without SLES Sulfates, Parabens, Mineral Oils, Phthalates, Paraffin or Petrolatum.

Vegan-friendly, Green Technology, Keratin and Color Safe.

Instrumental tests conducted in independent laboratories demonstrate that the Platinum & Diamonds Ritual has the following proven results:

• Dramatic volume is built up to 5x 
• Hair volume significally increases up to +56%
• Hair fiber thickness increases up to +30%
• Scalp microbiome and skin’s barrier improves up to +76%

After using the Platinum & Diamonds Ritual for 4 weeks, participants of usage tests conducted in independent laboratories observed the following:

• 100% agree that hair visibly improves shine and glow 
• 100% agree that hair is visible densified and fortified from fiber to roots 
• 100% agree that hair and scalp feel rejuvenated, stronger and more vigorous 
• 100% agree that scalp is more hydrated
• 100% agree that hair and scalp more protected against external factors
• 95% agree that hair is left silky to the touch
• 95% agree that scalp sensitivity and itching is reduced
• 95% agree that it neutralizes the scalp odor
• 100% recommends Platinum & Diamonds